Hello and welcome to Sweet Freedom, the brainchild of Tina and Deborah, who set out on a mission to make the world just a bit sweeter—but without the sugar crash! Back in 2012, we launched our first product, a magical fruit syrup that became an instant award winning hit. Since then, our line-up has grown to include the legendary CHOC SHOT—a vegan, chocolate syrup you can drizzle on just about anything and our first to market healthier drink called FIZZ , to name a few.
We're passionate about creating delicious, healthier syrups, spreads and drinks that are naturally sweetened.
- all-natural ingredients 🌱
- no refined sugars 🚫
- vegan-friendly 🌱
- no palm oil 🌴
- award winning
- no allergenic ingredients 🙌
- no artificial sweeteners 💪
we are a small but extremely passionate team, focussed on delivering award winning delicous products...
I’m passionate about animals, people and planet… and great tasting goodies! New product nerd, and love experimenting with new natural ingredients and flavours to create the best products for all of us to enjoy.
Current fave is secret cult classic Raspberry Syrup… it’s transformative on and in almost anything (not tried it on chips, but it’s fabulous in coffee!)
What’s my gig? I’m the head problem solver, long term thinker, budget juggler, idea generator and chief cheerleader for this amazing team. I’m all about healthy living, being sustainable, delicious treats, and sticking to top-notch company values.
Of course, picking a favourite product is like picking your favourite child… it's hard, but I’ve got to say I got a soft spot for our new drink FIZZ! especially Lime and Mint (it tastes like a mojito – but no alcohol!)
I’m the mastermind behind getting all our amazing products from A to B (and sometimes C, D, and beyond!). As Head of Supply Chain, I make sure everything runs smoothly, from sourcing to shipping—think of me as the traffic controller of all things tasty. I’m all about efficiency, organisation, and the occasional happy dance when everything arrives on time. When I’m not juggling logistics, you can find me solving puzzles, and making sure we’ve always got what we need, right when we need it. Let’s just say, if it’s moving, I’ve got my eye on it!
My favourite product at the moment is our Original Choc Pot – it’s the perfect accompaniment to my morning pancakes!
My main mission? To make sure our amazing customers love us even more and help them discover easier, quicker ways to find (and buy!) our delicious goodies. I’m also always on the lookout for new customers who want to join the Sweet Freedom fan club! Plus, I love dreaming up new sales approaches to make working with us a breeze. Being part of a small company means I get to wear all the hats—which, let’s be honest, makes things way more fun!
Since I joined Sweet Freedom, I’ve officially become a syrup-in-my-coffee person (who knew?!). My go-to is our Barista Caramel—it adds just the right amount of sweetness and flavour to my morning cup of joy.
I’m all about connecting with our wonderful customers, teaming up with awesome like-minded brands, and juggling press outreach (and more!). Oh, and did I mention I’m a huge animal lover? 🐾
I adore all of our products... but honeycomb syrup in coffee is my absolute weakness… it’s delicious!
I’m the behind-the-scenes magician making sure our online stores run like clockwork! From keeping stock flowing to double-checking orders, I’m here to make sure everything’s smooth sailing. And if we ever slip up? I’m your go-to for sorting it out with a smile. I’m all about problem-solving and making things right, so when life hands us a hiccup (nobody’s perfect!), I’m the one speaking to our lovely customers to fix it (and maybe even sprinkle in a little extra joy!). Think of me as part logistics expert, part customer happiness champion!
