Welcome to Sweet Freedom. British and independent, we’re the brainchild of Tina and Deborah. We make naturally sweet products that don’t spike blood sugar but do make the world a little sweeter! It all began in 2012 with our award-winning FRUIT SYRUP, a game-changing natural sweetener that sparked the creation of a range of tasty, guilt-free treats… syrups, spreads and even drinks! With 16 Great Taste Awards (and counting), we’ve earned our spot on the shelves of major UK supermarkets, bringing all natural sweetness to homes across the country. We're also proudly certified B Corp, meaning we meet the highest standards of social and environmental impact, proving that success isn't just about profit, it's about people and planet too.
SYRUPS: super versatile for drinks, baking, and more.
CHOC SHOT: silky liquid chocolate for drizzling... makes the smoothest hot choc too!
CHOC POT: a decadent yet healthier chocolate spread.
FIZZ: refreshing sparkling water with sustainable cocoa juice.
- all-natural ingredients 🌱
- no refined sugars 🚫
- vegan-friendly 🌱
- no palm oil 🌴
- award winning 🏆
- no allergenic ingredients 🙌
- no artificial sweeteners 💪
Behind every bottle, jar, and can is our small-but-mighty team of six... oops, seven if you include our lovely mascot Drizzly Bear! We are all passionate about crafting products that are vegan-friendly, refined sugar-free, and free from the 14 major allergens, so everyone can enjoy them.
I’m passionate about animals, people and planet… and great tasting goodies! New product nerd, and love experimenting with new natural ingredients and flavours to create the best products for all of us to enjoy. Current fave is secret cult classic RASPBERRY SYRUP… it’s transformative on and in almost anything (not tried it on chips, but it’s fabulous in coffee!)
What’s my gig? I’m the head problem solver, long term thinker, budget juggler, idea generator and chief cheerleader for this amazing team. I’m all about healthy living, being sustainable, delicious treats, and sticking to top-notch company values. Of course, picking a favourite product is like picking your favourite child… it's hard, but I’ve got to say I got a soft spot for our new drink FIZZ! especially Lime & Mint (it tastes like a mojito – but no alcohol!)
I’m the go-to person for getting our products from A to B (and sometimes all the way to Z!). From sourcing to shipping, I make sure everything flows smoothly... and yes, there might be a happy dance or two when things go perfectly. When I’m not juggling logistics, you can find me solving puzzles, and making sure we’ve always got what we need, right when we need it. Let’s just say, if it’s moving, I’ve got my eye on it. My favourite product at the moment is our Original CHOC POT, it's delicious on pancakes!
My role involves making sure our amazing customers love us even more and help them discover easier, quicker ways to find and buy our delicious products. Being part of a small company means I get to wear all the hats, which, let’s be honest, makes things way more fun! Since I joined Sweet Freedom, I’ve officially become a syrup-in-my-coffee person, who knew? My go-to is our Barista Caramel Syrup... I love it in my morning coffee.
I’m all about connecting with our wonderful customers and content creators, teaming up with awesome like-minded brands, juggling press outreach... and more! I love all of our products... but HONEYCOMB SYRUP in coffee is my absolute weakness… it’s delicious!
I’m the behind-the-scenes magician making sure our online stores run like clockwork! From managing stock to checking orders, I keep things running smoothly. When the occasional hiccup happens, I’m here to problem-solve and set things right. Right now I’m hooked on our award-winning PANCAKE SYRUP (it tastes like golden syrup... shh!)
I'm Drizzly Bear, I'm always in a great (not grizzly!) mood thanks to Sweet Freedom's all-natural sweetness... no sugar crashes here! I represent our proudly female-founded and run brand and want to encourage everyone to Drizzle More. So, what are you waiting for? Let’s get drizzling!
