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introducing our nut-free vegan chocolate spread

introducing our nut-free vegan chocolate spread

introducing our nut-free vegan chocolate spread

Veganuary just got a whole lot chocolatier: introducing our nut-free vegan chocolate spread

We’ve been keeping a very delicious secret… and it’s finally out 👀

Our Choc Pot HazelNOT has officially landed in ASDA, and honestly? We’re very excited about this one.

(Officially in stores from 5th January… although some ASDA stores were clearly just as keen as we are and put it out early. We love that energy.)

Perfect timing for Veganuary, and perfect for anyone who wants all the joy of a chocolate hazelnut-style spread… without the usual compromises.

What makes Choc Pot HazelNOT special?

Ok - very special.

Choc Pot HazelNOT delivers that rich, chocolatey, nutty-style flavour everyone loves, but with a twist that makes it accessible to more people and lighter on everyday indulgence.

Here’s what you need to know:

  • A chocolate hazelnut-style spread… with NO nuts

  • Vegan and plant-based

  • Free from all allergens

  • Palm oil free

  • Dairy free

  • Half the calories of leading chocolate spreads

  • 74% less fat

  • And still 100% indulgent, spoon-licking, toast-drowning delicious 😋

Yes, really.
Yes, we know it sounds too good to be true.
Yes, you’ll probably go back for a second spoonful.

Chocolate hazelnut vibes, minus the nutty drama

Choc Pot HazelNOT was created for anyone who loves the idea of a chocolate hazelnut spread but can’t (or doesn’t want to) eat nuts... whether that’s due to allergies, preferences, or simply wanting something lighter for everyday use.

It’s smooth, rich, chocolatey and comforting, without relying on nuts, palm oil or dairy to deliver flavour. Just clever formulation, great ingredients and a lot of love for indulgence that fits real life.

Spread it on toast.
Swirl it into porridge.
Dollop it on pancakes.
Eat it straight from the pot (we won’t judge).

Perfect for Veganuary (and beyond)

With Veganuary in full swing, HazelNOT couldn’t have landed at a better time.

It’s:

  • Completely vegan

  • Allergen-friendly

  • Lighter than traditional spreads

  • Easy to enjoy every day, not just as a “treat”

Whether you’re going fully plant-based for January or just looking to make a few swaps that feel good, this one’s designed to make things easier — and tastier.

Where can you get it?

Exclusive to ASDA (for now)

You’ll find Choc Pot HazelNOT in ASDA stores across the UK — here's a handy list of stores stocking it, and keep an eye out next time you’re doing the weekly shop.

If you've got your own store and are thinking "gotta have that on our shelf" you're absolutely right. Let’s talk 😉

No nuts. No nonsense. Just chocolatey joy.

Choc Pot HazelNOT is everything we love about Sweet Freedom:

  • Inclusive

  • Thoughtfully made

  • Properly indulgent

  • And designed to fit into everyday life

If you spot it in ASDA, tag us, tell us how you’re using it, or just let us know if you went in for one pot and came out with two.

We get it 🍫✨