It’s always a good day when the story you worked so hard to tell… gets told 📰✨

CHOC POT Hazelnot was genuinely a labour of love.

Why Creating a Nut-Free Chocolate Spread Was So Hard

Our question: How hard can a healthier, natural, nut-free hazelnut chocolate spread be?

The answer: very hard. Emotionally. Scientifically. Spiritually.

We’ve loved seeing CHOC POT Hazelnot picked up across the trade and consumer press this week, spotlighting exactly why this product matters.

CHOC POT Hazelnot is a nut-free chocolate spread designed to deliver the indulgent hazelnut-style flavour people love - without nuts, palm oil or refined sugar.

What Makes CHOC POT Hazelnot Different

✔️ Nut-free
✔️ Vegan
✔️ No palm oil
✔️ No refined sugar
✔️ Just 15 calories per teaspoon

The coverage has focused on what drove the innovation in the first place: creating a chocolate-hazelnut style spread that’s inclusive, allergy-friendly and genuinely better-for-you, without compromising on taste.

Launched as an Asda exclusive for Veganuary, CHOC POT Hazelnot reflects growing demand for nut-free alternatives, calorie conscious indulgence and purposeful retail partnerships.

Huge thanks to the journalists, buyers and partners who saw the potential early and to our team for bringing a proper labour of love to life 💚 and to you lovely people who have welcomed it with open arms, heart warming enthusiasm and ready spoons! 💚

If you're wondering how to get your paws on it... here's a handy list of Asda stores stocking your new fave flave 🙌