Great question! Carob is a pod-like fruit that grows on a flowering evergreen tree native to the Mediterranean area.

With evidence of its cultivation found way back in history the carob tree was highly valued by those canny ancient Greeks and Romans for its sweet tasting pods and was an important crop during medieval times in the Middle East too. It contains protein, fibre and calcium and has been used as a food source for both humans and animals for centuries.

Carob has a sweet and chocolatey taste, and is packed with nutrients like fibre, protein, and calcium.

Despite its long history, carob remains a relatively niche food product in many parts of the world, but its unique flavour and nutritional benefits make it a popular ingredient among health-conscious consumers. The pods are ground into a powder and used as a substitute for chocolate in baking and confectionery and the syrup is an important part of our delicious Sweet Freedom range!

We use carob in every one of our heavenly products so you will find this ancient fruit in every delicious mouthful of Sweet Freedom. That makes the carob a proper foodie hero to us, we hope you enjoy it too 😉