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the truth about Nutella (brace yourself…)

the truth about Nutella (brace yourself…)

the truth about Nutella (brace yourself…)

'Other' choc spread lovers… we need to talk

Turns out your favourite chocolate spread is basically a dessert disguised as breakfast.

Here’s the not-so-sweet breakdown from a recent article that spilled the (cocoa) beans.

what’s really in Nutella?

Let’s just say… if hazelnuts were throwing a party, sugar and palm oil would be the loudest guests.

  • 56% sugar
  • 31% fat (mostly from palm oil)
  • A sprinkle of cocoa
  • A whisper of hazelnut (13%)

And people are spreading this on toast at 7am?!

palm oil problems

Sustainably sourced or not, palm oil’s got a PR crisis. Think deforestation, emissions, and health concerns.

Nutella swears theirs is responsibly sourced… but critics say it’s still not the best bedfellow for your breakfast.

more dessert than diet

Nutritionists politely suggest Nutella should be classified as a treat, not a spread.

So unless your diet includes daily desserts at 8am, maybe reconsider the scoop.

enter the healthier heroes

Look for Nutella alternatives that...

  • use NO palm oil!!

  • have less sugar (even better… no refined sugar)

  • preferably vegan

  • actually contain a decent amount of cocoa

One of them even rhymes with “Sweet Freedom” 

CHOC POT – the glow-up your toast has been waiting for

If you’re a grown-up trying to eat like a grown-up (at least Monday to Thursday), maybe it’s time to trade the sugar bomb for something a bit more… evolved.

Have you met the Sweet Freedom Choc Pot – which just so happens to be:

  • Palm oil free
  • Made without allergens (including nuts)
  • High in fibre
  • Vegan 
  • Over HALF the calories
  • 75% LESS fat
  • 34% LESS sugar
  • With DOUBLE the cocoa

Basically, the healthy chocolate alternative your toast has been waiting for.

why it matters

We know Nutella is hugely popular... one sold every 2.5 seconds and 60% of the category. But should kids start their day with dessert disguised as breakfast?

We believe it’s time for a switch... away from high sugar, palm oil-laden spreads and towards naturally sweetened, award winning chocolate spreads that love you back.

So let’s toast to better breakfasts (that don’t come with a health warning).

Tags: Choc Pot