Dubai chocolate craze goes guilt-free: Sweet Freedom’s drizzly bundle is here!
Unless you’ve been hiding under a (chocolate-free) rock, you’ve probably heard of the Dubai chocolate craze… otherwise known as the viral, gooey, pistachio-laced, chocolatey dessert that’s taken TikTok and Insta by storm.
At Sweet Freedom, we love riding the flavour wave our way… vegan, refined sugar-free, and totally drizzle-worthy. Here’s our twist…
Introducing our limited edition Dubai Chocolate Drizzle Bundle… the indulgent yet guilt-free trio inspired by the viral sensation. Same layered dessert vibes. Totally sweet-freedomified.
where did the Dubai chocolate craze begin?
The story begins in Dubai in 2021, when British-Egyptian mum Sarah Hamouda was expecting her first child and craving something truly different. She created a chocolate bar layered with pistachio-tahini cream, crispy pastry bits, and rich chocolate, calling it Can’t Get Knafeh Of It.
Fast forward to December 2023, when influencer Maria Vehera posted a video trying it and boom. Viral. Over 100 million views later, the “Dubai chocolate” was selling out across Europe, popping up in markets, cafés, and even sparking a pistachio shortage. You couldn’t scroll TikTok without seeing that creamy, crunchy melt.
And while the OG bar is delish, it’s also loaded with sugar. So we thought… why not create a drizzlicious version that keeps all the vibe but none of the guilt?
what’s in our Dubai chocolate drizzle bundle?
We’ve bottled the magic into three sugar-free syrups:
- Pistachio Syrup (limited edition) – smooth, nutty, just the right balance to give that classic Dubai chocolate edge
- Choc Shot – our original rich chocolate drizzle made with fruit syrup and cocoa
- Vanilla Syrup – dreamy and just sweet enough
Together, they let you layer that iconic chocolate-pistachio-vanilla flavour combo at home… over pancakes, oats, coffee, or even ice cream.
why it’s a Sweet Freedom must-try
We didn’t just want to make a copycat… we wanted to make it better for you. That means:
- 100% plant-based
- No refined sugar
- Low calorie
- Allergy-friendly
- Multi-use – drizzle, stir, bake or blend
You’re not just recreating a viral dessert, you’re doing it with ingredients that love you back.
how to get it
Our Dubai Chocolate Drizzle Bundle is available now, but it’s a limited edition, so be quick… it’s an automatic 15% off at checkout!
Whether you’re a foodie, a TikTok trend chaser, or just someone who wants a treat that feels indulgent but isn’t packed with sugar… our Dubai Chocolate Bundle is made for you.